While the artists are the centerpieces of the music industry, the people behind the scenes are often just as important. It takes as much blood, sweat, and sacrifice to create and maintain success for those who work off-stage. We are taking an opportunity to spotlight one of these unsung heroes, metal industry veteran, Ula Gehret. He was a pivotal figure in Century Media‘s rise in the late 90’s/early 2000’s. He now runs his own consulting firm with fellow industry vet, Leif Jensen (vocalist for DEW-SCENTED). We reached out to Ula in his homebase of the Netherlands, who was happy to share his journey through the metal scene.